Who invented reddi whip

His answer came when Crown Cork and Seal Co. Lapin signed up as a customer. He put good, old-fashioned, postwar real cream no more need for the vegetable oil into the new aerosol cans. Then he enlisted delivery milkmen remember them? He called the stuff Reddi-wip. Lapin was able to whip up plenty of enthusiasm for a product that appealed to America's postwar prosperity and its taste for convenience.

He became a multi-millionaire as the product spread across the United States and Canada, reaching full national distribution by The Whipped Cream King also devised a new valve more suitable for whipped cream. Its fluting created a pleasant pattern in the cream, and its tilt-to-open design popped back to the center to preserve the propellant gases.

He applied in and received a patent for " dispensing valves for gas pressure containers " in Lapin put shaving cream in a pressure can and called it Reddi-Shave, but decided he'd make better money selling his valves to other shaving-cream manufacturers. In , when the Crown Cork and Seal Company introduced the first seamless, lined and lithographed aerosol canister—the Spra-tainer, Mr.

He put his product in the aerosol cans under the name Reddi-wip, initiallly selling it through milkmen in St. Distribution quickly expanded throughout the United States and Canada. He also founded another company that made and sold its own valves, even producing Reddi-Shave, one of the first aerosol shaving creams. Lapin sold his part of the company in and moved on, he writes. The empire he founded grew, though, and by the end of the twentieth century one in every two cans of aerosol whip cream sold bore the iconic Reddi-wip name.

But, writes historian Heather Rogers, disposable convenience came at a hidden cost. Although disposable convenience products such as Reddi-wip offered convenience to consumers, they also saddled them with the burn of unprecedented amounts of waste disposal, she writes. Today, Reddi-wip remains a holiday tradition.