Why do people advertise on billboards

Today's billboards attract attention via several formats:. Some are obvious — billboards are:. Other potential advantages of billboard advertising make sense — at least under the right circumstances. Consider that billboards:. Like that brash, boisterous cousin, billboards can excel at making their presence known. But everyone knows that not all attention is positive or engenders a favorable response. By now, you've probably already decided whether a billboard should be part of your next marketing campaign.

But it's still worth fortifying your gut instinct with at least some feedback about how effective billboards are as an advertising medium. The short answer: Billboards can deliver results, under the right circumstances. Two reports in particular underscore some key takeaways. For example, B Media Group notes that the average American spends 48 minutes per day driving — ample time for some of them to view billboards — and reveals that:.

These numbers strongly suggest that people were prepared to follow up on a billboard message, despite being occupied with the task of driving. To media watchers, this finding reinforces what they've known all along about the benefits of billboard advertising — and all forms of advertising: Consumers need those multiple touches from a business before they are moved to action.

In other words, after seeing a billboard and perhaps jotting down a phone number, a consumer may need to receive a direct mail piece and see an online ad from the same business before visiting it. But a billboard can definitely play a role in the scenario. A study from California Polytechnic State University came to the same conclusion:.

This study — consisting of a mix of industry experts and consumers — also found that two types of businesses generated the highest rate of recall: fast-food establishments and entertainment venues. These findings may not surprise you, but remember to balance them against the cost of a billboard. Fit Small Business. Innovations in Billboard Advertising Billboard advertising is over a century old, but it has changed dramatically.

Billboard Advertising in Melbourne Based in Melbourne, Civic Media offers a range of managed outdoor advertising products across Australia including static billboards, digital billboards, street furniture ads and civic guides. Related Posts. September 30th, 0 Comments.

July 27th, 0 Comments. July 1st, 0 Comments. May 19th, 0 Comments. April 22nd, 0 Comments. Drivers or pedestrians are in a rush and only have a few seconds to quickly glance at the billboard before passing by. To accommodate them while making the most out of your ad space, use an attractive and captivating photo related to your brand with a few words.

Additionally, always be sure to include your logo. Another important consideration is the tone of the billboards, as they are usually placed on freeways. Most importantly, businesses that thrive on the concept of branding and awareness are the most suited to using billboards as the desired form of advertising.

Accurately represent your brand as simply as possibly. Appeal to the emotions of your audience, whether that be through humor, anger, empathy or even sadness. If your advertising leans more on the lighthearted side, use a witty one-liner to make them laugh on their commute to work. Keep your demographic in mind when designing your billboard to better elicit the response you intended.

Additionally, on every billboard, be sure to clearly print your logo and provide a CTA that encourages action right away. Now that we have acquired a fair idea of the nature and usage of billboards, it is time to address the actual elephant in the room: the effectiveness of billboard advertising. Here are some pros and cons of using this form of advertising. These statistics show that even though drivers were busy concentrating on the road, they were still willing to follow up on the concerned billboard message.

Billboard viewers have seen a ton of actionable info on billboards in the U. More than two-thirds of Americans make their shopping decisions while in the car, and more than one-third make the decision to stop at the store while on their way home.

It wouldn't be wrong to state that billboards are exceptional marketing tools provided they are used correctly. By correct usage, however, we mean that targeting the specific area where the concerned service procurers are in excess. Traffic accumulation is an important factor in the effectiveness of billboard advertisements. Moreover, the cost of billboards is on the lower side and the best thing about this form of advertisement is that it is virtually unavoidable, unlike radio or television.

Therefore, to make the most of a billboard advertisement, the business must consider several aspects and ponder each with significant levels of attention. Billboards are cheap compared to other forms of advertisements, and the results can be exemplary if they are used with discretion and marketing intuition.

What advertisers need to do while considering billboard advertising. Billboards are a great way to share your brand with the world and reach those who need your products and services the most. Your advertisement will influence potential customers to use your services rather than taking their business to one of your competitors. The importance of billboard advertising lies within the advantages that no other advertising method can provide.

Not only is it great for business, but it is also helpful for those potential customers who need to know about the services available to them. When in need of a highly effective method of bringing in new customers while encouraging brand loyalty, billboard advertising is the way to go. Why Billboard Advertising is Important. Billboards are better Never go unnoticed It is no secret that outdoor advertising is one of the most effective marketing methods, but why?