Bluetooth marketing how does it work

Here are some of the most common proximity marketing solutions you can use for your business, including different types of proximity marketing devices:. Bluetooth proximity marketing also called beacon marketing relies on placing battery-operated proximity marketing beacons within a given location, such as retail premises. The proximity marketing beacons send short-range signals to mobile devices via Bluetooth. When customers using your mobile app enter your store, they see promotions relevant to that location.

Free WiFi is a big draw for customers. It keeps them in-store longer, and can even make them spend more. And for first-time visitors, you can ask for an email address in exchange for connectivity.

That means you can also use email marketing to reach them in the future. Near field communication NFC and radio-frequency identification RFID are two technologies built into mobile phones that can help retailers reach more customers. For example, many stores build these transmitters into smart barcodes.

Smartphones can get information from these items. Once the phone user is near to the item, information transfers wirelessly between the item and the smartphone. As a result, these proximity marketing devices allow you to create interactive shopping, marketing and payment experiences for your customers. In addition, you can get insights into customer behavior and product sales. GPS-based proximity advertising relates to geo-targeting and geo-marketing.

This type of location-based marketing uses location data to target people in particular localities. GPS technology can also help you define an area within which you can run a targeted promotion.

All of these proximity marketing solutions have one thing in common. There are a number of business benefits of using proximity advertising. For example, using this type of location marketing lets you personalize the customer experience based on past, present, or future location and behavior.

Since relevant marketing boosts sales, this is useful. If you have a mobile app, using proximity advertising to deliver information and offers can increase engagement with your app, and app retention. Mobile proximity marketing is a convenient and cost-effective way to market only to your core audience: people who are already in or near your store and can be persuaded to buy from you. In turn, that lets them meet those needs to improve customer relationships and engagement.

When targeting using proximity-based marketing, anyone who owns a smartphone and is in the right area is a potential customer. People are using their smartphones more and more, with eMarketer estimating that daily usage will reach an average of 3 hours and 54 minutes by MetaCX helps SaaS and digital product companies transform how they sell, deliver, renew and expand with one connected digital experience that includes the customer at every stage. Buyers at SaaS….

Douglas Karr Douglas Karr is the founder of the Martech Zone and recognized expert on digital transformation. We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits.

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Walmart launched a unique iBeacon trial in partnership with GE. The retail giant used GE light bulbs to house beacons and send push notifications of specials and discount coupons to in-store customers. These beacon-equipped LED bulbs can track shoppers within a store by using the beacons hidden inside them. This eliminated the need for such stores to buy separate beacon-related hardware. The event was highly successful as it saw more than app downloads within the first three hours, with over offers redeemed.

All hotspot offers were redeemed within the first 52 minutes of the event. Best Buy implemented a beacon strategy to help boost sales and improve personalisation of experience.

The retail giant chose to use their own application as well as Shopkick retailing app to offer rewards to shoppers, simply for stepping foot in the door. Their beacon-enabled Plus app was initially trialled at Les Terrasses du Port in Marseille and it ranked among the top 10 lifestyle apps in France. Presently, over 80, customers have downloaded the Plus app already and Hammerson has over 6, beacons situated throughout its shopping centres in the UK and France.

The retail centre insists on using the technology to send personalised offers to customers in specific locations at the centre and also to understand how customers are moving around the centres. Once this app was downloaded, consumers received exclusive coupons for discounted Pink and Black Magnums directly to their phone when they passed by installed beacons in Tesco Express stores. While most retailers were undertaking large-scale beacon deployments, Oscar Mayer worked out an interesting deal with the supermarkets which would allow them to place beacons at the deli counter.

This location helps them convince shoppers to buy the specials of the week while waiting at the counter. Amazon, the retail giant started a new convenience store in Seattle, U. Amazon Go is an sq feet mini market filled with food and technology.

They have deployed an array of cameras, beacons and other proximity sensors to make the store one-of-a-kind. The USP of the store lies in the fact that there are no checkout lines.